No7 is No1
No7 is the No1 skincare brand in the UK - and the No1 serum brand in the US. However, many American women don’t know the brand No7, or that it’s the number 1 serum brand for that matter.
In a celebration of this iconic UK brand, its staple serums, logo and delicious color palette, this campaign’s job was two-fold. One, reintroduce the No7 brand to the UK market. Two, raise brand awareness in the US and get American women to switch their serum.
Within 4 weeks of launch we saw a 6.6% increase in sales year-over-year, and a 51% increase from 4 weeks prior to launch.
Email me for the password!
In a celebration of this iconic UK brand, its staple serums, logo and delicious color palette, this campaign’s job was two-fold. One, reintroduce the No7 brand to the UK market. Two, raise brand awareness in the US and get American women to switch their serum.
Within 4 weeks of launch we saw a 6.6% increase in sales year-over-year, and a 51% increase from 4 weeks prior to launch.
Email me for the password!
An Ode to The Overlooked
To celebrate National Inventors Month, we created an original song-and-animation toasting the inventors whose inventions we have come to know, love, and use every single day, and yet we don’t know their names. Cheers to you!
This piece was also an ADWEEK Editor’s Pick.
This piece was also an ADWEEK Editor’s Pick.
a few of my favorite frames <3
AD Council Prediabetes PSA
Here’s the bad news: 1 in 3 adults has prediabetes. But, here’s the good news about the bad news: With early diagnosis, prediabetes can be reversed.
In this campaign for the Ad Council we brought the 1 in 3 statistic to life in humorous trios to get people to see themselves and the people they know in the numbers. These PSA’s drove viewers to the website, where they can take a quick 1-minute quiz to find out if they are at risk for Prediabetes. Take or share the quiz! doihaveprediabetes.org
In this campaign for the Ad Council we brought the 1 in 3 statistic to life in humorous trios to get people to see themselves and the people they know in the numbers. These PSA’s drove viewers to the website, where they can take a quick 1-minute quiz to find out if they are at risk for Prediabetes. Take or share the quiz! doihaveprediabetes.org
Logo Identity
Logo identities for different products within Chemours. Each piece interprets different states of chemistry that occurs within each specific product line.
We worked with live elements— ice, liquid nitrogen, fire, gold paint and colorful powders to tell these stories. Each piece was entirely practically captured.
We worked with live elements— ice, liquid nitrogen, fire, gold paint and colorful powders to tell these stories. Each piece was entirely practically captured.
